tell a stori that sells.
Sales Narrative Consulting & Training
“Within 2 hours, Victoria improved our Sales Narrative more than anyone at our 1,500 person company has been able to in years
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About storiland
From analyzing tens of narratives - most companies are focusing too much on the product instead of the problem.
As a top-performing sales rep in the trenches, I know what it takes to win.
It’s not about what you do—it’s about what you do differently. What’s your unfair advantage? Why should a buyer bet on you instead of the cheaper competitor or sticking with the status quo?
Victoria founded storiland to help you craft razor-sharp messaging that accelerates & closes deals. No fluff benefits. No buzz words. Just the edge you need to win.
Let’s tell a stori that sells.
Companies are fumbling the ball
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The market has changed. With tech saturation and the days of “grow at all costs” budgets behind us - today, you must tell a compelling story to differentiate & win.
Companies are either losing deals to the bigger, cheaper competitor, or to the status quo: “do nothing”. Sound familiar?
Revenue orgs spend almost all of their effort and investment on how to generate pipeline, but there is often little to no continuous investment on how to ace the interaction once we get in front of a prospect. In analyzing countless first call narratives - companies are fumbling the ball. They tell a generic, benefits-based story about what they do, NOT, what they do differently to solve a big problem.
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Marketing, Product, & Enablement often provide 10-50 slides for reps to “pick and choose from,” leaving them overwhelmed and leading to an inconsistent go-to-market message. The messaging created is often focused on the product, its features, and benefits.
Sales Leaders & Top Reps don’t have the time or resources to completely overhaul the narrative. They often don’t realize they’re in an echo chamber of buzzwords and overly complex explanations that sink the pitch.
Early-stage teams without dedicated sales resources face an even steeper challenge. Your product leaders, engineers, and founders know the features inside and out—but translating that into a concise 4-slide problem-driven pitch that makes customers feel urgency to act?
That’s an entirely different skill set. Without it, even the best products get deprioritized.
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A 1,200-person company asked me to review their 40-slide first-call deck—it was losing deals left and right.
They said, “As an outsider, you improved this narrative more in one hour than our VP, Enablement, or Marketing team has in years.”
That moment sparked storiland—because companies can do better - and they should.
I’m in the trenches right now, closing deals in today’s landscape—not in the days when tech sold itself. I’ve overcome objections like:
👉 “We just laid off 3,000 employees—why should we invest in this?”✅ The first-call decks, business case frameworks, and trial close templates (95% win rate) I create have become the training curriculum new hires are onboarded with.
✅ At Asana, I helped scale revenue from $140M to $650M - I know what it takes to land & expand from SMB to the Fortune 500.Before I ever landed on a sales floor, I was utilizing my innate abilities to persuade, refine, and win.
I earned a full-tuition merit scholarship to the University of Southern California, and through speech & story writing competitions, I won so many additional scholarships that by the time I graduated, the university owed me money.
If you want to jolt your prospects out of the status quo, beat your competitors, and close more deals faster with a unique human edge - let’s talk.